Tourism officials in Baton Rouge (Louisiana) are pushing for a 2% increase of the Bed Tax. The issue will be decided by voters on December 10, and if approved, will add $261,000 to the tourism marketing budget, annually. Analysts note the increased tax would not affect hotels in Baker, Zachary, Central or the Baton Rouge North Economic Development District. Source: Business Report / Visit Barton Rouge Microsite "Know Your Ballot"
(Note: Information is provided on that page is for educational and informational purposes only and does not constitute an endorsement or opposition of this ballot measure on the part of Visit Baton Rouge.)
THOUGHTS FROM BRIAN LONDON
Travel Industry Analyst
It’s rare to see tourism officials get involved in ballot measures. They tend to focus on marketing the destination while avoiding positions of advocacy. To be fair, the Baton Rouge micro-site does state: the information is provided for educational and informational purposes only and does not constitute an endorsement or opposition of this ballot measure on the part of Visit Baton Rouge. While their approach is uncommon – that doesn’t mean it’s out of order. In fact, DMOs should be doing a better job at advocating for the importance of tourism to residents. In this instance the outreach centers on a ballot initiative, but moving forward, it wouldn’t be such a bad idea to implement a year-round advocacy effort.
Posting from an item in the Travel Smart News daily news brief of Nov 30, 2016.
TSN is produced by Brian London, Travel Industry Analyst and London Tourism Publications:
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