ATLANTA, Ga. (May 9, 2017) – More than 300 tourism industry professionals have enrolled for the 26th year of Southeast Tourism Society Marketing College. The 2017 session is May 14-19 at the University of North Georgia in Dahlonega.
“The total enrollment of 304 is a record, and we will have the second-largest class of first-year students ever. Those are great indications of tourism’s strength across the Southeast,” said Bill Hardman, president and CEO of the 12-state professional association.
STS Marketing College, sponsored by Miles Partnership, is recognized as one of the nation’s leading continuing education programs for tourism. The curriculum requires three one-week summer sessions and two projects to gain certification as a Travel Marketing Professional.
Instructors, 28 for the upcoming session, are senior-level tourism professionals in areas such as research, marketing, public relations and special events. Faculty members donate their time and expertise.
“The curriculum is designed to benefit people at all stages of their careers. It is especially gratifying when a tenured tourism professional takes the first-year classes and comes away with new knowledge,” Hardman said.
In addition to the regular three-year curriculum, STS Marketing College offers Festival and Event Planner certification as well as “alumni classes” for people who already earned their TMP certification.
“Tourism is an ever-changing field, and one of STS’s core missions is increasing the number of people who are highly educated in all aspects of the industry,” said Hardman.
To date, 1,013 people have earned TMP certification.
STS Director of Communications