In it to win it in  September 7-9, 2016

Photos by John Dersham
#STSFall16 Photos      Board Photos      Shining Examples 

STS was “In it to Win It” in Birmingham where tourism professionals from around the southeast connected, were inspired and honored.

Phyllis Hoffman DePiano, CEO, Hoffman Media, Bill Geist, DMOproZ, Dr. Peter Tarlow, PH.D, Tourism & More and newly appointed National Tourism Program Manager for the National Park Service Donald Leadbetter were on hand to lend their hand in Winning It in Birmingham.

Staying Connected With Industry Professionals & Peers Sheraton Birmingham, Birmingham, Alabama
Presented by:



* Reach tourism professionals with 3 hours of quality time
* Show your latest innovations, new services you have to offer
* Give potential clients a reason to consider your service
* STS delivers quality delegates, prime potential customers
* Plenty of time to strengthen or create new relationships
* An affordable, effective conference for outreach

Tradeshow Details



Full Schedule (download HERE)       

REGISTER HERE      Hotel Reservations

  • Phyllis Hoffman DePiano, CEO, Hoffman Media "Unexpected Turns" (BIO)
  • Bill GeistWe Plow The Road” the new, broader imperative for DMOs and the challenges they face. (BIO)
  • Dr. Peter Tarlow, PH.D, Tourism & More:  “Dealing with an Age of Violence” (BIO)
  • Donald Leadbetter, National Tourism Program Manager, NPS, “National Parks – America’s Special Places” (BIO)
  • Dr. Mark FaganThe Robert Trent Jones Golf Trail: Its History and Economic Impact”(BIO)
  • Valerie Luesse, Senior Travel Editor, Southern Living "It Still Comes Down to a Story"  (BIO)
  • Media Mania.  Hosted by Deborah Stone, Pineapple PR with panelists: Michiel Perry, Black southern Belle (BIO); Valerie Luesse, Southern Living (BIO); Brian Hoffman, Hoffman Media; Alex Merrill, Good Grit; Kevin Benefield, Southbound (BIO)


  • Breakout Sessions
    1. Sue Slocum: “The Intoxicated Traveler: a glimpse into craft beverage tourism" (BIO)
    2. Leon Maisel "SENIORS...who are they? How do we communicate to them? What motivates them?" (BIO)
    3. James Harenchar: "Big Data, Small Data... What does it mean and how can you use it?" (BIO)
  • Peer-Peer Discussions - Speak you mind in; six, 45-Minute round-table conversations
  1. Travel Marketing Professionals (TMP) Only; Hosted by Bill Geist
  2. Marketing; Hosted by Debbie Wilson
  3. Executive Directors / CEO; Hosted by Donna Carpenter
  4. Research; Hosted by Brian London
  5. Communications; Hosted by Laurie Rowe
  6. Events/Festivals