Taking Care of Business in Baton Rouge, Louisiana

 

 

A great success - SETTRA's Annual Tourism Research Symposium with 14 very relevant and exciting speakers, Marketing College Class of 2015 Graduation, a wonderful evening in , at the Capitol Museum with Music, Fun and superb networking. A great experience was had by all in Visit Baton Rouge® LOU!S!ANA at #STSSpring16

Thank our Keynote Sponsors





Tom Norwalk, President & CEO
Visit Seattle, shares his organization’s
experiences with MultiView's
Targeted Campaign program.
Family owned leading
specialinterests publisher
reaching over 5 million
loyal readers. See their story.

TAKING CARE OF BUSINESS : THE SESSIONS

  • "Culinary, A Mature Component of Tourism: Staying Aware, Relevant"
  • "The Business of Tourism, State Travel Director's Perspective"
  •  "Harnessing Digital Media To Drive Bookings"  
  • "Embrace Your Inner Geek"
  •  "Content That Travels"
  • Research Town Hall - Needs of STS Members Explored

 

  • Opening Reception
    CATS TROLLEY SHUTTLE to and from the Opening Reception will start at 5:45 PM from the LOBBY and run continuously till 8:30 PM (April 4)

While there, be sure to enjoy these Artists included in the Arts Market

  1. Handcrafted Jewelry by Madeline Ellis - mimosabyme.com
  2. Hand Made Soaps by Bain Amour - bainamourbath.com
  3. Jeffery Matherne Art - http://www.jefferymatherne.com/
  4. Handmade baskets by Emma Hughes - http://www.louisianacrafts.org/artistdirectory/emma-hughes
  5. Wood Carving by Henry Watson - itsawatson.com
  6. Hand crafted Accordions by Martin Accordions - martinaccordions.com
  7. Handcrafted Cypress Wood Art by Gene Seneca

 

And the great Louisiana Scavanger Hunt searching for that $100 Visa card!

  • Travel Media Meetup Perhaps you have heard the buzz among your STS peers about our Travel Media Meetups where they met with key travel media resulting in great contacts and future editorial?  Join us for our next highly anticipated Travel Media Meetup, which will be held on April 6th in Baton Rouge, following the STS Spring Symposium.
    What is Travel Media Meetup?  As an affinity program with STS, we connect you with the top tier media in a key market in one dynamic event that is part trade show portion and part speed dating.  You will get quality one-on-one time with the media to learn what they are looking for and also have time to pitch your story ideas.  This is the perfect time to pitch editorial for holidays, winter, upcoming festivals, unique lodging offerings, new news etc.
    How much is it to participate in Travel Media Meetup? For STS members, the rate is an affordable price of only $950.  Even if you’re working with a PR consultant/agency, this complements your efforts, yet saves the expense of researching the media and arranging deskside briefings. We have had such success in key media markets – Atlanta (2013 and 2015), Jacksonville (2013), Birmingham (2014) and Charlotte (Spring) and hope to see you at the next Meetup.
    Visit with 15 confirmed media representing: Mississippi Magazine, New Orleans Living, The Advocate, City Social, Bite and Booze Radio Show, Louisiana Eats with Poppy Montgomery Radio Show, WGNO New Orleans,Baton Rouge Moms, TravelGirl Magazine, Southbound Magazine, Contributors to Global Traveler, AAA Home & Away, TravelingMamas.com and more!
    Sign Up  (Member price: $950; Non-Member: $1,200) 
    More Information  
  • NEW FORMAT Tradeshow PLUS Service Provider Showcase!  Double up on the opportunity to talk to your next business connection.  In addition to multiple trade show floor opportunities is first come, first served appointment (optional) with up to (12)-seven minute sessions for you to meet and present.  Download details.

  • In Louisiana, you’re never far from a memorable meal. Not long ago, there was a scientific study that ranked Louisiana as the nation’s happiest state. Many reasons likely led to this distinction, but we’re pretty sure our incredible Louisiana cuisine played a role. Bite into a beignet and see if a smile doesn’t break out. Check out Louisiana's Culinary Trails on your trip to #STSSpring16.
  • Chuck Reece : Co-Founder and Editor-In-Chief (BIO)
    The Bitter Southerner

    #STSSpring16 PRESENTATION: “What We Talk About When We Talk About the South”

    Chuck Reece will explore how The Bitter Southerner is finding new ways to address and connect with young Southerners — and how the old narratives about our region must evolve and shift.  The audience will come away with a fresh perspective on positioning their tourism destinations for success in the Newest South.

  • Cole Carley, CDME : President, Sole Employee, Official Disrupter (BIO)
    Cole Carley Communicates

    #STSSpring16 PRESENTATION: "Payin’ The Cost To Be The Boss"

    Leadership of a DMO is a complicated, yet rewarding experience in an industry that is a challenge to explain. This presentation is designed for new CEOs, professional staff who are considering moving up, and veteran CEOs who would like a review (or just heckle). It’s especially beneficial for mid- sized and smaller markets.

  • Jay Ducote Owner, Blogger, Producer and Radio Host (BIO)
    Bite & Booze

    #STSSpring16 PRESENTATION: "Culinary, A Mature Component of Tourism. Staying Aware, Staying Relevant"

    Food & Culinary has come of age and matured in the tourism industry over the last 10 years, how does a destination and its partners standout in a crowded field of outstanding celebrity chefs, exceptional restaurants, reality shows and the like? Moderated by Paul Arrigo, President, Visit Baton Rouge

  • Caryn Foster Durham Managing Partner/Principal (BIO)
    Charles Ryan Associates

    #STSSpring16 PRESENTATION: "The Business of Tourism, State Travel Director's Perspective"  Rapid Fire Forum Moderator

    A decade of change and challenge has created opportunity for leaders with vision to guide our industry.  The thoughts of three southeast state travel directors on the tourism industry today, how they have brought different regions of their state to work in partnership and what they see as the biggest challenge facing our industry in the future.

  • Kyle Edmiston, CDME : Assistant Secretary (BIO)
    Louisiana Office of Tourism

    #STSSpring16 PRESENTATION: "The Business of Tourism, State Travel Director's Perspective." Rapid Fire Forum

    A decade of change and challenge has created opportunity for leaders with vision to guide our industry.  The thoughts of three southeast state travel directors on the tourism industry today, how they have brought different regions of their state to work in partnership and what they see as the biggest challenge facing our industry in the future.  Moderated by Caryn Durham, Managing Partner, Charles Ryan Associates.

  • Chef John Folse, CEC, AAC  (BIO)
    Chef John Folse & Company

    #STSSpring16 PRESENTATION: "Culinary, A Mature Component of Tourism. Staying Aware, Staying Relevant"

    Food & Culinary has come of age and matured in the tourism industry over the last 10 years, how does a destination and its partners standout in a crowded field of outstanding celebrity chefs, exceptional restaurants, reality shows and the like? Moderated by Paul Arrigo, President, Visit Baton Rouge

  • Chef Celeste Gill (BIO)
    Chef Celeste's Louisiana Treasures

    #STSSpring16 PRESENTATION: "Culinary, A Mature Component of Tourism. Staying Aware, Staying Relevant"

    Food & Culinary has come of age and matured in the tourism industry over the last 10 years, how does a destination and its partners standout in a crowded field of outstanding celebrity chefs, exceptional restaurants, reality shows and the like? Moderated by Paul Arrigo, President, Visit Baton Rouge

  • Jerry Henry : President & CEO (BIO)
    H2R Market Research

    #STSSpring16 PRESENTATION: "Outlook On The Attractions Industry"

    Get the very latest insights from the attractions industry!  H2R Market Research and PGAV, the international leader in attractions design, recently conducted one of the most comprehensive studies ever commissioned on the aggregate attractions industry.  In this session you will get the latest industry forecast, learn what attraction visitors most find most important, discover which consumer segments are driving industry growth and, for the first time ever, see contextual benchmarks by key performance indicator (KPI) for multiple types of attractions. If you work for an attraction or for a state or destination marketing organization that features attractions, this presentation is for you.

  • John Lambeth : Founder & President (BIO)
    Civitas

    #STSSpring16 PRESENTATION: "Tourism Improvement Districts: A stable funding source for local and state DMOs"

    The newest creative ways in which tourism improvement districts are being used to benefit CVBs and other tourism related business. Be introduced; learn the history, case studies, results, and an overview of the TID formation process.  Following the success of TIDs, many other business types have looked into creating similar assessment districts to fund collective marketing. Learn the latest news on innovative restaurant, winery, and golf marketing districts. (With Rozeta Mahboubi, Project Manager, Civitas)

  • Rozeta Mahboubi : Project Manager (BIO)
    Civitas

    #STSSpring16 PRESENTATION: "Tourism Improvement Districts: A stable funding source for local and state DMOs"

    The newest creative ways in which tourism improvement districts are being used to benefit CVBs and other tourism related business. Be introduced; learn the history, case studies, results, and an overview of the TID formation process.  Following the success of TIDs, many other business types have looked into creating similar assessment districts to fund collective marketing. Learn the latest news on innovative restaurant, winery, and golf marketing districts. (With John Lambeth, Founder & President, Civitas

  • Eric Morgan : President (BIO)
    Morgan & Co

    #STSSpring16 PRESENTATION: "Harnessing Digital Media To Drive Bookings"

    Digital media plays a powerful role in the research, planning, and booking process for travelers today. As a DMO or property, harnessing that power to drive bookings can be challenging. Learn how to build a successful, measured digital strategy to promote your destination and drive conversion.

  • Ruffin Rodrigue, Co-Owner (BIO)
    Ruffino's

    #STSSpring16 PRESENTATION: "Culinary, A Mature Component of Tourism. Staying Aware, Staying Relevant"

    Food & Culinary has come of age and matured in the tourism industry over the last 10 years, how does a destination and its partners standout in a crowded field of outstanding celebrity chefs, exceptional restaurants, reality shows and the like? Moderated by Paul Arrigo, President, Visit Baton Rouge

  • Ted Sullivan : VP, Destination & Resort Analytics (BIO)
    Adara

    #STSSpring16 PRESENTATION: "Embrace Your Inner Geek"

    Data and research are only valuable to tourism if we use them. This session promises to go the “Big Bang Theory Embrace your inner geek” route! Big data isn’t the big scary monster under the bed anymore but it is driving new ways of discovery for travel marketers. Travel data is one way some marketers are defining where the overnight stays are coming from and what they look like. This session explores the use of big data to find out who’s coming, who’s not coming, what they’re spending and how to market to them effectively.

  • Theresa Overby : Director of Social Media Strategy (BIO)
    Miles

    #STSSpring16 PRESENTATION: "Content That Travels"

    We’ve all heard the mantra – Content is King – but the media landscape has changed dramatically in the past two years months and it’s not just about content creation. Our digital landscape has evolved from information silos (website, social, SEO, advertising) to storytelling experiences and opportunities for content marketing.  Content Marketing is a strategic marketing approach that combines content creation and distribution to create profitable consumer actions.

     

April 4, 2016 NOON REGISTRATION OPENS
NOON Tradeshow Set-up Begins
12:15p
Networking Caucus Orientation
12:15p
The Power of Research (SETTRA)
1:15p
Theresa Overby (TMP Only)
1:15p
Research Roundtable (SETTRA)
3:00p
Opening Keynote Chuck Reece
6:00p
 
SPONSORED BY
Visit Baton Rouge
Louisiana Office
of Tourism
Opening Reception, Dinner
&
Scavenger Hunt

Capitol Park Museum
April 5, 2016
8:00a
Continental Breakfast Buffet
8:00a Breakfast (SETTRA Only)
9:00a
SPONSORED BY
Hoffman Media
The Business of Tourism, State Travel Director's Perspective. Rapid Fire Forum with Kyle Edmiston (LA). Moderated by Caryn Foster Durham
9:00a White Papers (SETTRA)

10:15a

SPONSORED BY
Bayou Lafourche
Area CVB
Networking|Refreshment|Trade Show
10:45a Food, Culinary, Tourism - What Now?
With Chef John Folse, Jay Ducote, Chef Celeste Gill
, Ruffin Rodrigue. Moderated by Paul Arrigo
Noon Graduation Luncheon
Marketing College Class of 2015
1:30p Breakout: Eric Morgan
1:30p Breakout: Ted Sullivan
1:30p Breakout: Cole Carley
1:30p White Papers (SETTRA)
3:00p Networking | Refreshment | Trade Show
3:45p Session: John Lambeth, Rozeta Mahboubi
6:00p Reception
7:00p Dine Around
April 6, 2016 8:00a Full Breakfast Buffet
9:00a Tradeshow teardown
9:00a Session: Research Town Hall
Needs of STS Members Explored
10:15a Final Session
Outlook On The Attractions Industry

Jerry Henry, President & CEO

Travel Media Meetup


Quality one-on-one time with the media to learn
what they are looking for and
also have time to pitch your story ideas.

Key travel media connections that results in
great contacts and future editorial.

SIGN UP HERE (Extra Fee)