Benefits of STS can be narrowed down to
networking, advocacy, education, marketing, recognition and promotions.
Cooperative Program
With the STS cooperative program, members can save up to 70% off the rack-rate on advertising. Members saved over $2 million from open rates in the past year. Often times one placement can save you the cost of membership. View the complete list of advertising offers.Specials
Destinations2Discover.com - Business-to-Business is the official B2B on-line marketing partner of STS bringing tour operators to destinations – both international & domestic. This comprehensive internet hub connects travel professionals and visitors to unique experiences and activities via a user-friendly site that proactively markets STS (and our members) via a diverse selection of destination research, trip planning and purchasing tools. Be sure to look at the companion Consumer site Vacations2Discover.com reaching out the traveling public around the world.
Travel Advance® - The daily news briefing read by CVBs, state travel offices, leading hotel chains, attractions and other travel suppliers, is available to members of the Southeast Tourism Society at the discounted rate of $575 per year, $120 off the regular rate. To subscribe to TA, or receive a sample copy, e-mail your request to travadv@att.net, or call toll-free at 1-888-858-5024. Ask for the special STS rate.
TRIPinfo.com - STS corporate partner TRIPmedia Group, Inc. has given permission to you to link their copyrighted road maps to your web site at no charge. Have a look at their library. It only takes your webmaster a few minutes to add the link. Please be sure and drop a line to info@tripinfo.com to let them know when you have created a link. If you would like to add a map to the library, or be one of the featured destinations on the 34 x 24 inch STS Southern USA road map, click here.
Where To Go Next - Where To Go Next is a news distribution service via a daily e-mailed newsletter containing summarized travel news releases linked to their full text on WhereToGoNext.com and in its searchable archives. WTGN has 75,000 readers which include travel consumers, writers, editors and agents. STS members get a 20% discount on distribution of an unlimited number of news releases for a full year. Regularly $350 annually, now only $280 for STS members. Where To Go Next is also offering a $100 per person discount for any STS member who signs up to take one of their Provence Escapes tours next May (www.ProvenceEscapes.com). Phone or e-mail: 770-998-7800 or Rich@WhereToGoNext.com.
Overview of Other Benefits
An immediate benefit of membership where your membership fees can be accurately described as an advertising purchase with free listings valued at over $1,500 value - print & internet - with a reach of nearly 2 million consumers each year.
Member listings here are no-cost to you; the total value is estimated at over $1,500 annually - bringing you more value for your membership dollar.
- Escape to the Southeast.com™ Consumer Web Site - 100% Free to Members! Marketed to travel enthusiasts around the world, promoted in STS communications, on companion web sites & endorsed publications with a call to action to “Escape to the Southeast™ ”! This site, www.escapetothesoutheast.com averages 141,000 page views (37,000 user sessions) monthly and is dedicated to STS destinations, attractions, activities & accommodations, featuring hyperlinks to our members, the STS Top 20, contests and surveys.
- Escape to the Southeast™ Annual Consumer Travel Guide – Distribution 125,000 - See the digital version here: http://www.escapesoutheast-digital.com/escapesoutheast/2009-10?#pg1, the print version is distributed via a Direct Mail Program (50,000+) Days Inn & Best Western Hotels Rack Distribution; Consumer and Trade Shows, AAA & American Express Travel Offices, seat pockets of southeastern Amtrak trains and “bound-in” the STS Annual Membership Directory. Escape to the Southeast™ includes free listings for members representing Accommodations, Associations, Attractions, Convention & Visitors Bureaus, Festivals, Government Offices, State Travel Offices and Transportation. • EscapetotheSoutheastTravel.com – Companion web site to our Consumer magazine, www.EscapetotheSoutheastTravel.com features editorial and stories from all of our member states. Content rich – and oh so much fun to browse, this site is another way of reaching consumers with the group message of visiting our region.
- Escape to the Southeast™ Consumer eNewsletter – Sent to double opt-in registered users only (now reaching 5,000 monthly) this newsletter reinforces travel to the southeast USA and encourages re-visit to the EscapetotheSoutheast web site.
- STS Membership Directory - Distribution 3,000 including STS Members (500+); Tour Operators (1,600); SATW Members; Southeast U.S. Senate & House of Representatives and other Government Officials; PR & Advertising Agencies; Society promotions and recruitment. Listing is free and exclusive to members, and also includes STS consumer magazine, Escape to the Southeast, bound inside. Advertising space is available.
- SoutheastTourism.org - The Southeast Tourism Society Membership web site – Industry connections & useful information www.SoutheastTourism.org includes listings of STS member organizations with hyperlinks, calendars, information on programs, research, marketing and more – a valuable benefit and an invaluable resource.