Video is particularly beneficial to travel companies not only because of the pictoral nature of tourism but also since over half of all travel arrangements are done via the Internet. Three out of four Internet users will watch videos online, with 60 percent of people making a purchasing decision after watching a promotional travel video.
An online survey of 400 marketing and media executives found that 67 percent identified online video as a primary focus of their 2009 digital marketing campaigns and budgets. So it's not surprising that travel marketers are using Web-based clips to lure potential tourists more than ever before.
Google Australia’s Head of Travel, Claire Hatton, says, ”Search engines are the first point consumers go to when they think about booking a holiday. People use it to dream, plan and purchase. There’s still a role for brochures as people like to see the pricing and have something to hold but videos are going to be a much bigger trend.”
Courtesy of Jason Mallory | Redbone Entertainment