logo image for R&R design

A Key Step In Your Marketing Plan:  How to write a creative brief

Jumping into any new marketing communications project without a plan can spell disaster or, at the very least, cause you to waste time, money and miss the mark on what you’re looking to accomplish. To avoid these missteps, put down on paper the project’s “who, what, where and how” in

Continue reading

Southeast Tourism Society Statement on Federal Funding for the Appalachian Regional Commission

Southeast Tourism Society Statement onFederal Funding for theAppalachian Regional CommissionThe Appalachian Regional Commission (ARC) is a vital partner to thetourism sectorin developing community strategies for building a sustainable economic future in 420 counties over 13 states. Leveraging Appalachia’s rich, distinctive heritage and abundant natural resources, ARC’s programs area significant contributorto

Continue reading

Southeast Tourism Society Statement on Federal Funding for the Delta Regional Authority

Southeast Tourism Society Statement onFederal Funding for theDelta Regional AuthorityThe Delta Regional Authority (DRA) utilizes tourism asan unparalleled platform for showcasing the unique culture and heritage of the 252 counties and parishes,in eight states,while building local economies. Leveraging the rich cultural and creative resources of the Mississippi River communities of

Continue reading

Southeast Tourism Society Statement on Federal Funding for the Institute of Museum and Library Services

Libraries and museums are community anchors that drive economic and community development. As a cornerstone of cultural heritage, libraries and museums are important partners for tourism at the community level. The Institute ofMuseum and Library Services (IMLS) was created by Congressin 1996 to inspire libraries and museums to advance innovation,

Continue reading

Southeast Tourism Society Statement on Federal Funding for the National Endowment for the Arts

The arts are a defining element of a community. Drawing on history, culture, geography, ethnic and religious traditions, and creative talent, the arts offer a fuller, more vibrant story of a community. For many travelers the arts provide an authentic, one of kind experience that defines exceptional travel. The National

Continue reading

Southeast Tourism Society Statement on Federal Funding for the National Endowment for the Humanities

The National Endowment for the Humanities(NEH)was created by Congress in 1965.As communities across the Southeast and the country work to leverage their distinctive culture, history,traditions, and spirit into successful tourism programs that drive economic growth and job creation, the NEH is an essential partner. The National Endowment for the Humanities

Continue reading

Southeast Tourism Society Statement on Federal Support for the National Heritage Areas Program

National Heritage Areas(NHAs) are congressional designated community partnerships where natural, cultural, and historic resources combine to forma cohesive, nationally important landscape and aim to serve as catalysts for economic development for the communities in which they are located. For three decades, the National Park Service (NPS)has administered the National Heritage

Continue reading