Marketing College
Take the Next Step - STS Marketing College®
June 1-6, 2025
Mercer University, Macon, Georgia
SAMPLE CLASS TOPICS MAY INCLUDE:
Destination Branding
Social Media Content Planning & Distribution
Visitor Segmenting & Targeting
Yield Management
Essentials of Tourism Marketing
Community & Destination Board Leadership
Industry Engagement
Advocacy
Research
Public Relations
… Still have a question? For answers about Marketing College, please contact Suzanne Moon at suzanne@southeasttourism.org
Schedule
33rd ANNUAL SOUTHEAST TOURISM SOCIETY MARKETING COLLEGE®
MERCER UNIVERSITY, MACON, GEORGIA June 1-6, 2025
Sunday
1:00 – 4:00 PM Registration – University Center
5:00 PM Orientation – Willett Auditorium
6:00 PM Reception – University Center/President’s Dining Room
Monday, Tuesday, Thursday
7:00 AM – 8:00 AM Breakfast – Connell Student Center
8:00 AM – 11:50 AM Classes
11:50 AM – 1:00 PM Lunch – Connell Student Center
1:05 PM – 4:50 PM Classes
Wednesday
7:00 AM – 8:00 AM Breakfast – Connell Student Center
8:00 AM – 11:50 AM Classes (Year 3 Class ends at Noon)
11:50 AM – 1:00 PM Lunch – Connell Student Center
1:05 PM – 4:50 PM Festival & Events Classes or Free Afternoon
Friday:
7:00 AM – 8:00 AM Breakfast – Connell Student Center
8:00 AM – 10:30 AM Classes
Dinner Schedules:
Monday Night: Dinner Off Site; Included with registration; transportation provided
Tuesday Night: Pizza Party at the dorm(Legacy Hall). Optional
Wednesday Afternoon: Free for those not in the Festivals & Events Track classes
Hotel
Hilton Garden Inn Macon Mercer University
1220 Stadium Drive, Macon, GA 31204
Macon Marriott City Center
240 Coliseum Drive Macon, Georgia, 31217
Thanks To Our 2025 Marketing College Sponsors
Presenting Sponsor:
Miles Partnership
Why did Miles become an official partner in education with STS? Because Miles is passionate about travel. We believe the moments that capture our imagination and create lasting memories occur through travel. Together with STS, we can share our passion while inspiring others in our industry to share their passion.
5 Ways to Justify Marketing College Registration
>>>
5 Ways to Justify Marketing College Registration >>>
Marketing College Graduating Class of 2024
Marketing College Graduation will be held on Tuesday, September 10 in
Auburn, Alabama in conjunction with Connections
Marketing College 2024 Year 3
Marketing College 2024
About Marketing College
Since its inception in 1992, Southeast Tourism Society Marketing College has hosted tourism professionals, for one week, each year, to provide a unique continuing education program for the travel and tourism industry.
Marketing College® professors are industry-related professionals from across the U.S., noted as experts in their field, who bring a working knowledge of current trends, data, and implementation for tourism and travel.
Upon completion of the three-year Marketing College® curriculum, students receive a Travel Marketing Professional (TMP) certification, presented at a special graduation ceremony at STS Connections.
Marketing College 2022 in Macon, Georgia
Checkout our video to learn what makes STS Marketing College® an industry leader in continuing education for travel and tourism professionals.