Industry Glossary
Travel & Tourism Industry Glossary
Abbreviations and Acronyms for Travel & Tourism
***Denotes an STS Certification, Program, or Region
ACHP - Advisory Council on Historic Preservation
ADR - Average Daily Rate
AHLA - American Hotel and Lodging Association
AIANTA - American Indian Alaska Native Tourism Association
ANHA - Alliance of National Heritage Areas
B2B - Business to Business
B2C - Business to Consumer
BIA - Bureau of Indian Affairs
BLM - Bureau of Land Management
BOD - Board of Directors
CDME - Certified Destination Management
CBT - Community-Based Tourism
CDME - Certified Destination Management Executive
CEO - Chief Executive Officer
CMO - Chief Marketing Officer
CMP - Certified Meeting Professional
CMS - Contact Management System
CRM - Customer Relationship Management/Manager
CRS - Consumer Relationship Strategy or Customer Relationship System
CTTC - Congressional Travel & Tourism Caucus
CVB - Convention and Visitors Bureau
DI - Destinations International
DMAI - Destination Marketing Association International
DMAP - Destination Marketing Accreditation Program
DMC - Destination Management Company
DMO - Destination Marketing Organization
DNEXT - DestinationNEXT
DOI U.S. - Department of Interior
DOT - Department of Transportation
EARN - Education, Advocacy, Recognition and Networking***
EIC - Event Impact Calculator
ESTO - Educational Seminar for Tourism Organizations or Education for State Tourism Offices
ETTS- Escape to the Southeast***
FAM - Familiarization Tour
FAQ - Frequently Asked Questions
FCDME - Fellow Certified Destination Management Executive
FEP - Festival and Event Professional***
FS - Forest Service
FWS - Fish and Wildlife Service
IAEE - International Association of Exhibitions and Events
KPI - Key Performance Indicator
MC - Marketing College®***
MICE - Meetings, Incentives, Conferences, and Exhibitions
MOU - Memorandum of Understanding
NHA - National Heritage Area
NPCA - National Parks Conservation Association
NPS - National Parks Service
NRA - National Restaurant Association
NTTO - National Travel and Tourism Office
NTTS - National Travel and Tourism Strategy
NTTW - National Travel and Tourism Week
ORDA - Overnight Room Demand Analyzer
OTA - Online Travel Agency/Agent
OTTI - Office of Travel and Tourism Industries
PPP - Public Private Partnerships
PR - Public Relations
RevPAR - Revenue Per Available Room
RFP - Request For Proposal
ROI - Return on Investment
SEM - Search Engine Marketing
SEO - Search Engine Optimization
SETTRA - Southeast Travel and Tourism Research Association
SFEA - Southeast Festivals and Events Association
SOP - Standard Operating Procedure(s)
STO - State Tourism Organization
STPC - Southeast Tourism Policy Council
STR - Smith Travel Research
STS - Southeast Tourism Society***
TMP - Travel Marketing Professional***
TPA - Tourism Promotion Agency
TPC - Tourism Policy Council
TTRA - Travel and Tourism Research Association
USDA - U.S. Department of Agriculture
USNTO - U.S. National Tourism Organization
USTA - US Travel Association
WTD - World Tourism Day
WTO - World Tourism Organization
State Abbreviations
*** Denotes STS Members
AL - Alabama***
AR - Arkansas***
DC - District of Columbia***
FL- Florida***
GA - Georgia***
KY - Kentucky***
LA - Louisiana***
MS - Mississippi***
MO - Missouri***
NC - North Carolina***
SC - South Carolina***
SD - South Dakota
TN - Tennessee***
VA - Virginia***
WV - West Virginia***