Happiest Hour
Mix, Mingle, and Mint Julep at the HAPPIEST HOUR!
May 28, 2025, 3:30 PM EST
Grab your office derby crew, dust off your boldest hat, and join us as we raise a glass to 151 years of the
Kentucky Derby with a brand-new “Happiest Hour” from Southeast Tourism Society!
Jeff Crowe, Director of Kentucky Experiences, Heaven Hill Distillery
Thanks to our friends at Heaven Hill Distillery we’re trotting out a hands-on, interactive mint julep cocktail & mocktail class inspired by “the most exciting two minutes in sports!”
We’re honored to be joined by Jeff Crowe, Director of Kentucky Experiences with Heaven Hill Distillery, who brings a winning trifecta of bourbon expertise, tourism leadership, and derby love. Not only will Jeff guide us through crafting the perfect mint julep, but he’ll also dish out delightful derby lore that’ll leave you feeling like a thoroughbred insider.
Dress the Part! This is your official excuse to sport your most fabulous derby hat — the bolder, the better!
Thoroughbred ALERT! 51 lucky registrants will receive a mint julep kit shipped right to their door, courtesy of our fabulous friends at Heaven Hill Distillery!
But you must register for the drawing HERE by May 7
to be in the running!
This isn’t just another happy hour — it’s a chance to stir up fresh connections, shake up your team engagement, and pour into your professional growth while learning how to maximize your STS membership. Our four pillars—Education, Advocacy, Recognition, and Networking—are the ultimate recipe for tourism success, and we’re serving them up with a twist (of mint)!
This experience is FREE and open to your entire team, so we strongly encourage you to include your full staff. And if you’ve been telling your industry friends about STS, this is the one to invite them to. There’s no better way to experience what we’re all about — spirited, supportive, and always ready for fun.
So saddle up, click the link, and get ready to toast to tradition, tourism, and a whole lot of minty magic.
Register now — and we’ll see you at the starting gate!
